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Building Community Through Storytelling

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From Radio Waves to Fan Blogs: How Tony Schultz Built His Vikings Community
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A group of Minnesota Vikings fans ride a bright yellow open-air bus decorated with large purple signs reading “SKOL VIKINGS” and the team’s horned-Viking logo. The fans, wearing gold Viking helmets with white horns, smile and wave despite the rainy weather. Some wear ponchos or hold umbrellas, and autumn trees with orange and green leaves fill the background.

From Radio Waves to Fan Blogs: How Tony Schultz Built His Vikings Community

Rose Korabek talks Vikings football with lifelong fan Tony Schultz, a local contributor to the all-things-purple-and-gold “Vikings Territory” blog.

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